Indiegogo Insights

I recently joined a Korean-Canadian film crew, Visually Unboxed, over the summer and then decided to create huge goals for it... And now we are proud to say that we are working on a three year plan with the first step being a registered start up next summer. To prep for it, we found ourselves a client, a Korean start up called Hello!Geeks and started working with them to create an Indiegogo campaign video and content guidance.

First news is that Indiegogo--or any crowdfunding campaigns--just do not happen by putting up some content and clicking submit. Who knew that it takes so much work and digestion of channel-specific analysis? Indiegogo is different from Kickstarter. They work with a different algorithm called the GOGOFACTOR.

Today, I'm just going to outline our key findings from our "a look into Indiegogo" report we made for our friends in Korea. ** Originally written in Korean, translated for my blog.

And here is where I will leave you guys. I did dissect each step-by-step process of pre-during-post Indiegogo campaign, but this blog post is a teaser. 

Need more information? Contact me to improve your campaign. 

I will keep y'all posted on Hello!Geeks's Indiegogo campaign we are launching in about two months! 

Working hard to find peace within myself but to spread knowledge.

 Knowledge is money, wisdom is reward. Feeling humbled these days with the time I have and don't have as a small fish (more like algae? plankton?) in a big pond. 

<< Look inside Rachel's brain @ I am Purpose on Tumblr >>

TV versus Movies

You know those people that just doesn't get ANY TV references? Hell, they probably don't even know the names of the characters from Seinfeld. They don't even know when "primetime" for TV is. And you are a natural TV whiz. You've grown up with it on 24/7 in your household and has sat through a whole variety of shows with your family, relatives, friends, and by yourself. TV noise, shows, characters, series development, producers... Well, they feel like they are your family.

Unfortunately, in 2014, I've been meeting more and more of the latter. Consequently, I'm the first kind. The biggest TV noob. I go dead silent when TVspeak starts, because I don't even want to try to follow! I can't! I've watched two seasons of Girls, two seasons of The O.C., and.......... I think that's it.  So this summer, I decided to watch the famous ones and get on with the mainstream program (i.e. Breaking Bad, Portlandia, Suits, Madmen, True Detective, Game of Thrones, and House of Cards, et cetera).

• I finished True Detective and felt like TV actually holds something for me! I felt very motivated. 
• I finished three seasons of Suits and felt like I was on top of the world. 
• I then crept along Breaking Bad... I'm somewhere in the middle of season three... 

And I just couldn't continue on. I moved on to documentaries and blockbusters (Lone Survivor!!) In the end, I'm a movies person. The time spent finding the TV shows, loading up Netflix, and watching season after season doesn't justify the satisfaction. It is not like the TV shows are not as good as the movies; it is more about the story development pace and the time that is to be invested for a full package of good time. Below are my highlights of what I felt during my brief trip into the TV-world:

1. The intro to True Detective is one of the prettiest reels I've encountered. Perfectly capturing the series' feel, atmosphere, and detail into the aesthetics, it is better than Dexter's captivating opening. While the song selections ooze throughout the entire series, there is a forced juxtaposition in combining the heavily modern & edited opening with the raw footage of the series. The opening reel video on YouTue has disabled embedding.. so please click the link below!
>> http://youtu.be/FxXRkqXfhYM

2. Forget the men in Suits. The women in Suits are even better. When Rachel, the most common name, gets to be hottified once again and all of a sudden I have a surge of happiness being one of the world's 50 million Rachel's--ficitonal or not.




But if the screen time has taught me anything, it's the sports channel. Oh man. I watch everything now except baseball and golf. To have FIFA around ain't helping with the getting-outside-home-and-learn-skateboarding program.


"I am super cute but I'm actually a giant." 

"I look like I'm 14 so I'm super cute but I'm actually older." 

SWOOOOOOOOOOON.

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Viewer discretion is advised.

Marketing Tidbit ft. Lindsay Lohan

Source: lindsaylohan.com

I mean, if you know me, you know that I still do love Lindsay Lohan. She will forever be in my heart for her work in The Parent Trap, Freaky Friday, and of course, Mean Girls. I blame at least half of her train-wreck-ness to her awful parents; the mom, her "manager" partied side-by-side with her for most of Lindsay's binge days! Her dad is infamous for his abusive lifestyle and low ways of blackmailing Lindsay for her money. I still believe in her... And I will be supporting her when she makes a real comeback (like, please, no more reality TV...). And this is why this presentation I found on SlideShare is just so damn touching--and quite hilarious.

This brilliant and laughable digital strategy proposal written by Kristian Henschel and Julian Cole, starts off with "From Disney Princess to nightclub brawling, playboy revealing, celebrity train-wreck, Welcome to Brand Lindsay Lohan." It's just like a real presentation. They are re-branding Lindsay Lohan. The flow goes from....

a) Business Problem:

b) Goal:

...Then straight to the Strategy Insight (secondary research worth putting into slides for they compliment the understanding of the strategy proposed later on in the presentation). Here, they focus on societal movements, most specifically, the YOLO movement. Then they present the overarching strategical idea of making LiLo from the "posterchild of YOLO phenomenon" into the "ALTERNATIVE to YOLO". LOL!!!!! Why is this slide deck turning so serious?!?! At this point, I'm half gaffaughing (like snort-laughing) and pressing next slide button furiously.

The creators continue on to present their various tactics, detailed processes, and even KPI's. W3rd. Okay, so that's enough rambling.

I thought this was mildly entertaining enough to post. Hope y'all have a good day and I'm now going to brew coffee for mom (#EverydayActivities, #ISpendTooMuchTimeAtHome, #AmIWastingMyYouth, #Loser). Time to play Loser by Beck as coffee brewing background music. :'(


>> Check out the full LiLo "case study" here: A Digital Strategy for Lindsay Lohan

@ JJ Bean

When the round of final exam dates hit, my wallet also always is about to go empty. Staying at home = Netflix = no productivity. Studying outside = coffee $ + lunch $ + dinner $ + irresponsibly-drink-the-stress-away-at-night $ + cab $... What does the university expect me to do? Oh, right, say yes to another 2% tuition increase. So for such facts, I came out today to go job hunting and keep my options open a little bit and yet again, I'm sitting at JJ Bean sipping an americano whining on the keyboard.

So this morning I had a (sort of random) Cactus Club Cafe interview.....

Rachel if she actually gets the position...... #HoopEarrings


While waiting for my interview turn in the foyer of the beautiful Coal Harbour Cactus Club Cafe establishment, I swiped through all my "competitors," and I must say that I never felt so much in need of curling my hair. They were all in pretty dresses, too; I wore pants. They had full make-up and this one girl on my left was wearing Riri's purple shade from MAC that came out last winter!!!! I was so jealous because it was sold out all 3 consecutive times I went to MAC.

All in all, it was sort of depressing. At least I woke up early today. At least I got to walk around Coal Harbour and feel good. At least I find myself in awe in the fact that I probably do live in world's best city.... HOW CAN IT BE THIS PRETTY. #gawkingallday

>> iampurpose.tumblr.com to see rachie's brain in jpegs <<

>> iampurpose.tumblr.com to see rachie's brain in jpegs <<