Return

Today I return with some peace on my mind and with "chutzpah" around all the dull corners of my mentality and life. However insecure that may sound, I am the most confident about myself and my surrounding environment right now. I can't articulate how satisfied I am at the moment into words, because there seems to be absolutely no thin ice under me. Am I grounded? Is this growing up and knowing yourself? Or is this an alternate reality that grown-ups make for themselves so that they can call themselves grown up?

Let us end with the word games and believe in emotional intelligence.

source: iampurpose

I have had the most wonderful past few days filled with Netflix, friends, good coffee, drinks, IM messages, Snapchat, Korean food, company, never-ending assignments, and even some reading. The sun had graced the people of Vancouver to its almighty beauty and happiness for a few days before letting the rain fall to freshen up the city. The cherry blossoms are all dead on the sidewalk and make me feel good to be born human-can you believe being born as a cherry fucking blossom? Never. One will have a lifespan of at maximum one week, weather permitting. Ugh. But coming back on point, I'm basically laying the grounds on the good days I've had. Ergo, I'm blogging again. This summer, I have a feeling that I will take up on some personal challenges all revolving around the central theme of REGULARITY. Making some DAILY PATTERNS. Having a REGULAR lifestyle. Y'know like waking up at a certain time and keeping up with the blog, giving some love to the regular people, texting mommy a nice text at 2 pm when she's just chilling on Facebook, attempting to work out for 15 minutes... Stuff like that...

This was further enforced by myself unto myself after watching Bill Cunningham New York.

REFLECTION POINTS:
a) I need to go to NYC.
b) I need to be like this guy - I need to have one look, ride my bike, become really old, be a walking encyclopedia about one topic, do not give a fuck about money, and go to church every Sunday.

Whatever that Bill Cunningham has NEVER conveyed to the public gets communicated in this short documentary. Wonderfully edited with past and current clips, holistically respectful to Bill, and finally with great emphasis on NYC, the city itself, is amazing. It is only about 90 min long, which makes it just a nap-replacer. I cried a lot since Bill is going to go sometime soon and his absence will inevitably create a void.

Anyways, I have a long way to go until I can be a sophisticated lady, yet a New Yorker. So I guess I'll just keep tumbling around and grow some branches. From those arms, I'll fixate on a few things and lay down some roots. And then I will become a cherry blossom tree and flutter my life away within a week.

Hey man, that doesn't sound that bad. #CherryBlossomSuicidalNote #FictionorNot?

Sorry for being creepy. I'm just neurotic. That's all. Don't mind my words.

source: thetrustdoesnotexist

-- PEACE OUT -- VANCITY SUMMER 2014 -- STOKED --

Yesterday and Today

Life is not fair but it has been fair and good to me.
Slump has thoroughly ran me over and has moved on to another victim.

I stood up again.
Stronger than before, yet again.

I am home.
And soon I will embark.

Where I'm Going - Cut Copy

#Findingthemissinglover

Bits of Burberry

BoF: Are millennials the customers of the future?

AA: It’s a great question. Eight years ago we targeted the millennial consumer, because that was the white space we needed to play in because our peers didn’t. We knew that was the customer coming out of these high-growth emerging markets.

There are going to be seven billion smartphones in everybody’s hands in the next five years. Now, everybody is a digital customer, so doing things digitally is no longer a niche [play]. Doing things digitally is how the entire world communicates.

That’s our language today. Digital is not an afterthought. Our design teams design for a landing page and the landing page dictates what the store windows will look like, not the other way round. In creative media, they’re shooting for digital, then we are turning it back to physical.

I talk to these outdoor companies and we get some amazing deals. They’ve invested in thousands of digital screens but everybody is still giving them still images. It drives them crazy.

Great companies need to move as fast as the consumers are moving. Look at Samsung. Look at Apple. Look at what is happening in this whole world. The brand has to look cool on every device.

BoF: How are smartphones driving your strategy?

AA: None of us go anywhere without them and organisations have to keep evolving. Sometimes what [investors] don’t like is the expense structure. Look at the number of new departments that we have had to create in the last three years alone. You can farm a lot of it out, but you’re going to pay three times the amount, or it’s going to take you three times longer.

So, if we all agree none of us are getting rid of [mobile] and it’s only going to get better and better, how do I make sure there is a team in house that can take every bit of our content and make sure it’s perfect and relevant and for where mobile is going. There are companies that still do everything for print. We were doing everything for desktop, but now let’s do everything for mobile and then take it back to desktop.

BoF: Is that is what’s happening now?

AA: That’s what is happening right now. We have a huge team, we have a mobile director, we have a mobile team in the creative department, a whole mobile team in the tech department, because we know this is where it’s going.

All you have to do is look at your own behavior and how you want to shop. How many times do you go on Google? So what’s our Google strategy? What’s our YouTube strategy? What’s our Facebook strategy? Wherever the consumer is going, we have to have a strategy, for every consumer across every one of those devices, platforms and channels.


FULL READ: http://www.businessoffashion.com/2013/09/burberry-angela-ahrendts.html