#instacapture v4

1. Kiddo patterns. Bold colours. Dots and blonde hair. Outline everything. Black is the answer.

2. #CelebCrushes #NaomiIsMoreBadassThanRiri #DevoutKateMossFan #BeyonceIsQueen #BeyonceIsTheWoman #AlwaysBeyonce #NooneCanBeatBeyonce #QueenBee #BIsForBeyonce #ClearlyICanMakeBeyonceHashtagsAllDayLong..............

On a side note, Blake Lively has a lifestyle page, say what?! PRESERVE launched very recently and has been a project of hers for about two years. Yes, everyone's saying that she is following the footsteps of our utmost favourite Gwyneth Paltrow (hat-tip to my buddy Sasha for showing me this list of her 45 greatest quotes of all time), but her site is branded to target a different audience (obviously) who are fairly young domestic women (obviously) with much less spending limit (obviously). It is a good venture for her as she has a phenomenal public image of the likes of women who can do it all and who has done everything. When she became the fashion star, she became more than a TV star. When she ventured out of her Gossip Girl role, she became a real actress. When she had long term relationships and spewed "real" thoughts on dating and marriage, she became a woman. When she married Reynolds, she became aspirational. Now, she's testing the water if she is aspirational enough to make online-dough, and if we can trust her. One thing for certain, I like her, but I hate her website. Too much filtering!!! Too much black background!!! Really awful font pairing!!! Sigh, it's a real shame, because the idea to pair a beautifully choreographed and awesomely packed content article with a "SHOP THIS STORY" tab is HONESTLY SO COOL. #E-CommerceContentWritingAtItsBest. I hope Lively does something about the design as she has a ton of room for improvement.

3. This brand is making clothes for me, I swear.

4. My proposed make up for the upcoming week. I also learned how to make cotton candy frappuccino, so if yer ever in Vancouver and visiting the Starbucks I work at... ask for a cotton candy frapp, ;)

-- No instagram hashtags and no words like blogger, --

just for the visuals

@

-- i am purpose on tumblr --

Fucking Awesome, the brand.

Here is the origin of using the word, "fucking," the right way for a brand.

vs. 

Korean street brand Leata's "FUCKING SUMMER" hit it big in 2013... I never understood the appeal...

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Fucking Awesome is so unknown (ish) yet so famous for being unknown (ish) that they have FAKE MERCHANDISE selling on the internet. How did they do it?

1. Jason Dill is one of the two founders and he loves pissing people off and doing lots of drugs while being super good at skating.
2. The brand's been around for so long that bursts of notoriety happened over spans of time so that Fucking Awesome was forgotten (ish) and then remembered again (ish). If this is hard to understand, then think direct opposite of what Kim & Kanye does--constant spamming.
3. The Jason Dill follower base connects to the skate world follower base connects to streetstyle brands connects to it's about time that Fucking Awesome hit the main limelight. But then again, FA isn't supposed to be a street style brand:

Wouldn't you define FA as streetwear, though? 
No, I think of it as an idea company. I only make something when I feel like it's right, or if I have the right materials. I don't use the internet. I find everything I put out by hand and sometimes I don't find enough material, or I make stuff and then I just don't like it. Also, Fucking Awesome isn't seasonal. It's just there when it's there and I don't make much of it. I constantly shoot myself in the foot from a business standpoint actually because I make it for sale but at the same time I don't want you to have it. It's a bit of a personality disorder company.  

Direct quote source: Vice interview 

4. Nobody at FA actually gives a fuck. The following are few examples...

• They printed t-shirts with dictators on em: 

• They exploited John Nozum by having their website just be... uhh him playing the piano. This was apparently super cool and okay to do so because when they found the video of Nozum playing the piano on YouTube, only 5 people had seen it. It's a nice idea until you realize that maybe Nozum is crazy (check out his website and see what kind of a strange world this guy lives in!!) and maybe FA just wanted to fuck around with crazy shit. 
• They didn't really have an online store that sold stuff until recently. They seriously only had Nozum playing that piano: 

5. Selfish people create self-serving products that the selfish society likes to engulf. This last point is thoroughly subjective. What I mean by selfish here is the "no-fuck-giving" attitude; FA doesn't give a shit what is being said about them or the "impact" of their designs and acts. What is really interesting is that the consumers like these FA products and they buy them enough for them to sell out! Note the "BACK ORDERED" status of the "Coke Dad" and "Chloe" decks. FA is the perfect getaway from the trendy and branded streetwear culture we have going on at the moment.

I sound like I hate them, but that is not so. I find their identity intriguing and easy to ill-talk on. If I didn't like this brand, I'd have more of a hateful tone... I mean how can you hate a brand that has done nothing in terms of promotions and marketing to become one of the most coveted branded items ever?! Dill, though he is still a little too throttle-y for my liking, seems to always supply the world with entertaining and visually satisfactory designs and products. FA has done good collaborations with larger skate brands (Vans, Etnies) and are true punks in the industry that they belong in. Their shirts are priced around 30 bucks US and sweaters around 60; they can't get any cheaper than that! Now go to other street brands sites and see what they charge for a goddamn tee, pfft, A LOT. And I'm sure you'd rather get your hands on these shirts that are only printed in small numbers and doesn't have the logo screaming everywhere. Plus, Chloe Sevigny's adolescent face is involved. So yeah, FA is fucking awesome. 

Can somebody tell me HOW this page garnered almost 900 likes without doing anything with it? 

Hi Chloooooeeeeee, rrrrruvvvvv yewwwwwwww

If you're keen on knowing more about the brand.. watch the following video interview! Dill will now start to uncontrollably stammer yet make complete sense of what Fucking Awesome is all about.

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See ya later!

@rachelchungg

Frances Ha

I watched this in the beginning of my vacation... So about the end of April. Frances Ha is a film that is recognized, but most likely not enough.

Directed by Noah Baumbach (known for work with The Squid and the Whale, Fantastic Mr. Fox, The Life Aquatic with Steve Zissou), and also written by him and the leading actress, Greta Gerwig, Frances Ha follows Frances, a woman in her late 20's trying to make her career work out in NYC while juggling self-loss, self-finding, friends, and acquaintances. The outwardly pressure of the society combined with raw explication of internal struggles that are not faltered by aesthetics makes Frances Ha one of the most captivating films I've watched recently.

Yes, it is a comedy, but maybe because I am also a somewhat-lost-trying-to-do-the-right-stuff-girl-in-her-twenties, this drama hits the emotional home run. I see my vices and habits of non-productivity and envy within Frances, plus I also see other positive attributes I know I encompass and the guaranteed reward that ultimately comes about for all of us that strive.

Trailer:

As you can see, the entire movie is in black and white. However, it is a little bit more modern... Consider the movie to be in a permanent Instagram-like, beautifully filtered black and white. Not only does this characteristically sets the film apart from the others, but the lack of colour aids the viewer to carefully follow the screenplay and the unconcealed expressions of the actors' faces to further delve into the emotions they are to convey. The screenplay is another story. It is just so delightful. I do not remember the soundtrack, but the quotes!

"Sometimes it's good to do what you're supposed to do when you're supposed to do it."
- Frances

"Don't treat me like a three-hour brunch friend!"
- Frances

"I'm poor."
"That's actually offensive to poor people."
- Frances & Benji

"It's just this apartment is very... aware of itself."
- Sophie

..........And the recurring "undateable" chats between Benji and Frances!!!

"Are you still undateable?"

"Oh yes, very undateable."

To top it all off, Adam Driver is in this movie. And we all know that this guy has an irresistible charm even though he is SO unattractive. I can't get enough of him! His face! His voice! His next upcoming movie to hit the theatres is Tracks with Mia Wasikowska. That flick looks pretty amazing, too. Anyways, I didn't quote any of his lines, but they are great! In spite of his character being the most stereotypical and flat in the entire story, he nonchalantly delivers witty lines that generate laughs when they are needed to get away from Frances's anxiety and stress. 

Frances Ha is most conveniently available on Netflix, so if you've got 90 minutes to spare... Prioritize this. 

--- Follow my visual mood board @ I am Purpose on Tumblr ---

Active? Lifestyle? Urban? What?

Former Nike design director and his brother based in Portland, Oregon, introduced this new urban bike just a couple of days ago. Currently in pre-production and expected to be out in the market sometime in the near future. It has pronounced itself the ultimate urban bike, however, the company still has plans for further innovation such as, e-bike.

For me, I just died at the three colour choices and the website in how the bike is presented. Beautiful. Really captures the essence of what the bike is all about. And do you see the subtle differences and modernization of the design? The white wheels, the two different sets of wires between the front & bak wheels, and the different options on the wheel cover. They ask for subscription to be added on to the waitlist upon its launch (most likely only in the US), and then also to take part in a quick survey. The survey is where users can make logical assumptions on Cylo's future moves.

According to Gizmag, three models of Cylo are being made, with prices ranging from US$1850 to $3150. The entry-level model will be single-speed, while the high-end model will have an 11-speed gearing system. There are other differences between the models but all feature aluminum frames and carbon belt chains.

Check out the coolest bike ever here: CYLO BIKE

Apparently this new free mobile app, LIFT - Daily Motivation, helps you on life coaching, endorses community with similar-goal-oriented people, and even keeps track of data to keep you on track on better living. Sounds like a boho-gone-urban, life-pick-me-up-book-gone-high-technology, and another one of those fairly-unnecessary-and-demotivating-apps-that-we-all-happen-to-download.

Girl. This app has your name all over it, girl. Yeah, so I'm going to give LIFT a try!

*goes to app store*
*searches Lift Daily Motivation*
*nothing comes up*
*goes to online app store*
*searches Lift Daily Motivation*
*finds out that it is incompatible with my shitty-old-Samsung-GalaxyS2*
*run into the nearest wall due to lack of anger management*

Yeah, so I cannot give LIFT a try! #EpicFail

So can somebody else? Or actually, I have an idea. I'll download it on my sister's phone and use it everyday at home. Maybe, if I feel like pursuing this blog quality a little higher than necessary (haha.... not funny actually... sorry....), I might do a review thing later. Don't wait for it though; I don't think I'll write one.

Check out more on the app here: LIFT MOBILE APP

*** follow rachel on tumblr to actually find out how non-urban / non-active she is! ***

LOL