Indiegogo Insights

I recently joined a Korean-Canadian film crew, Visually Unboxed, over the summer and then decided to create huge goals for it... And now we are proud to say that we are working on a three year plan with the first step being a registered start up next summer. To prep for it, we found ourselves a client, a Korean start up called Hello!Geeks and started working with them to create an Indiegogo campaign video and content guidance.

First news is that Indiegogo--or any crowdfunding campaigns--just do not happen by putting up some content and clicking submit. Who knew that it takes so much work and digestion of channel-specific analysis? Indiegogo is different from Kickstarter. They work with a different algorithm called the GOGOFACTOR.

Today, I'm just going to outline our key findings from our "a look into Indiegogo" report we made for our friends in Korea. ** Originally written in Korean, translated for my blog.

And here is where I will leave you guys. I did dissect each step-by-step process of pre-during-post Indiegogo campaign, but this blog post is a teaser. 

Need more information? Contact me to improve your campaign. 

I will keep y'all posted on Hello!Geeks's Indiegogo campaign we are launching in about two months! 

Working hard to find peace within myself but to spread knowledge.

 Knowledge is money, wisdom is reward. Feeling humbled these days with the time I have and don't have as a small fish (more like algae? plankton?) in a big pond. 

<< Look inside Rachel's brain @ I am Purpose on Tumblr >>

The Subtlest Brand Video that Made a Splash

Meet Daniel Swan, almost a nameless filmmaker, now sort of known... through creating a brand video for an almost nameless brand, Cottweiler.

 *** Photos of Cottweiler looks from Cottweiler Instagram *** 

Before I launch into my blurb, I must have you go through a taste of Daniel Swan.

BYOB BERLIN from daniel swan on Vimeo.

AVA CATHERSIDE SS14 from daniel swan on Vimeo.

Okay... Are y'all back to reality? That was a trip, eh!? Nice. Now calm your nerves and recollect your synapses. In similar fashion to the very last video, Swan created TIME SHARES for Cottweiler's SS15. Now online as a Dazed Digital Exclusive, it was originally featured in an exhibition at the Institution of Contemporary Arts in London. The greatest part of the video is its almost non-existent storyboard yet each of the twenty-one ingredients of Cottweiler's SS15 collection is showcased in the video's simulated environment. Did you catch that? SIMULATED. Dazed states that "Time Shares reflects one boy's journey, developing his perception of futurism into a place where organic matter can directly affect him," and this is a short and powerful sentence that the viewers can also emphasize with.

** Unfortunately... Time Shares cannot be embedded into this blog post due to it being an exclusive thing to Dazed Digital. Hence, I recommend you to CLICK THIS LINK AND WATCH EXHIBIT A BEFORE READING ONWARDS TO FURTHER BRANDING-RELATED REMARKS.

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So... how does all this art-talk relate to digital marketing? 

Well, this is an explicative example of our modern time's ability to create a full circle of imagery and associations through multiple channels of absolutely no relations--in this case, the channels are video, clothing, print publication, and physical location--to ultimately influence consumers. We get here by taking a deeper journey than just enjoying the aesthetic elements; we are done licking off the icing now, so let's take a bite into the red velvet cupcake.

First, we analyze the channels that I have mentioned above.
VIDEO: Experimental British filmmaker, Daniel Swan.
CLOTHING: The British menswear brand, Cottweiler, which designs anti-British and totally colourless collections.
PRINT PUBLICATION: The British magazine Dazed's counterpart, Dazed Digital's exclusive premiere of Swan's SS15 Cottweiler film.
PHYSICAL LOCATION: ICA, the radical yet most ideal British venue to showcase this avant-garde combination of fashion, music, and film.

The common theme? "British Power."

Second, we look into the associations of each portal/outlet used.
DANIEL SWAN: Super underground, slow, secretive, unknown, mysterious, talented, musical, experimentalist...
COTTWEILER: Simple, minimal, beyond hip, blasé, indifferent, casual, coveted but not gonna share it...
DAZED DIGITAL: Fast, alternative, informational, sick, no fucks given, offbeat, the well-curated "weird part of YouTube"...
ICA: Radical, London, art, culture, life, breaking boundaries, independent, attitude...

The common theme? "I'm beating you at everything that you are trying to do but I'm never going to let you know that I am because I'm too cool for that." Is that too wordy? How about... "Seek us and be rewarded." That's maybe too abstract. Hmmm. I'll give another go at creating a theme... "Underrated Brilliance"...?

Have you caught on to it yet? The internet and the ease of content sharing enforces that every single consumer touchpoint in relation to the brand is a critical factor. That the channel, the how's of getting there, and the knowledge of where your target market exists online plus how they behave is the key. Maybe being sensitive, intuitive, and quite distinctive artists themselves, Cottweiler achieved such a successful and fully-embraced branded campaign.

The response is measured in all micro-micro details (eg. personalization) while the execution has to be on a grand scale: In the film itself, everything screamed Cottweiler while the brand itself stayed hidden to the public view. By having an installation at the ICA, the film gained credentials in the highly selective culture world, gaining the opportunity to be featured in Dazed Digital. They then chose quality over quantity (engagement vs. reach) by having Time Shares be EXCLUSIVE content, thus gaining impressed viewership (me!).

Previously a devout follower of Dazed, I'm now following Swan & Cottweiler's pages on like every channel. #ShamelesslyAdmitting. Maybe the style is more about what I like... But in the end, they have my faith, following, and blog post, hehe. #PowerOfContent

         [[[[findmorevisualcontent @IAMPURPOSE on
tumblr]]]]]]]]]]]]]]]     

Design - Viewership and Takeaways

Apparently there's stuff like CSS DESIGN AWARDS. I wasn't keen enough to read through how this award works or how legitimate it is... I never really read the details of it and I still don't really care. What's super cool is that they do list up their winners, honourable mentions, and (my favourite and only section I know of) their chosen WEBSITE OF THE DAY, adequately abbreviated to WOTD. Grool.

And then through WOTD, I stumbled upon this website: MARTINA SPERL. Combined with beautiful photography, html5, long scrolling, German words that I do not understand (#ForeignContentIsAlwaysSexy rule applies here), and--most impressively--video integration, Martina Sperl does more than just showcase her furniture.

The online design competition to gain respect and to never fall behind the latest web design trends is on its edge right now. I don't think we have had a demographic like the one that exists today; a viewership that sincerely cares about and notices a company and/or designer's web designs. The online "eye-shoppers" have become the critics, the judgmental verdict-givers, the brand ambassadors, and the shit-talkers. Note how I labelled them the "eye-shoppers" as they may totally be just internet passerby's and have absolutely no connection to the site's subject; in this case, shopping for boutique, indie furniture. This kind of people includes me! I have visited, gotten awed, and felt compelled to discuss more.

The brilliant perks of this site essentially boils down to the video integration and the personable aspect of it. By including the designer in every large section of the content, the viewers are exposed to the human-touch--the handmade-ness--which adds a feeling of notable specialized touch to each product. Once I heard from a boutique furniture designer and company owner that the sales drive the company's continuation, however it is more about the process and each creation's existence that matters to him more. The appreciation he gains from the people who have seen, commented, experienced his couches is the fuel to his work. This process of making such individualistic creations is intricately portrayed in details through short videos and photos that create a story until the very tail end of the scroll down the site. You're hooked! So what are her products like? Well, then, you are led to her SHOP. Check out those chairs!!! Subsequent to your semi-brainwashed state of appreciating Ms Sperl's undertaking, you are mitigated to having fond sentiments to her chairs. They aren't bad at all either. I wish I had a few in my house, hehe.

>>http://www.martinasperl.at/shop/

Anyways, all in all, we see so many pretty sites now that we are really spoiled as viewers of masterfully planned content. It is only until we face the developmental stages ourselves that we realize the time, effort, and talent that went into such outcomes. We are exposed to infinite number of excellent reads, images, variations, you-name-it! On so many portals! Magazines, online publications, social networks!!! What's the future then? UX/UI & aesthetic designs of the sites for upper-handed differentiation? Maybe. Maybe so. Like this one. Like Martina Sperl, no matter if it is furniture design or pure content writing.

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Less words, more images... Created for lazy visual viewers like (me and) you! 

I am Purpose on tumblr

Marketing Tidbit ft. Lindsay Lohan

Source: lindsaylohan.com

I mean, if you know me, you know that I still do love Lindsay Lohan. She will forever be in my heart for her work in The Parent Trap, Freaky Friday, and of course, Mean Girls. I blame at least half of her train-wreck-ness to her awful parents; the mom, her "manager" partied side-by-side with her for most of Lindsay's binge days! Her dad is infamous for his abusive lifestyle and low ways of blackmailing Lindsay for her money. I still believe in her... And I will be supporting her when she makes a real comeback (like, please, no more reality TV...). And this is why this presentation I found on SlideShare is just so damn touching--and quite hilarious.

This brilliant and laughable digital strategy proposal written by Kristian Henschel and Julian Cole, starts off with "From Disney Princess to nightclub brawling, playboy revealing, celebrity train-wreck, Welcome to Brand Lindsay Lohan." It's just like a real presentation. They are re-branding Lindsay Lohan. The flow goes from....

a) Business Problem:

b) Goal:

...Then straight to the Strategy Insight (secondary research worth putting into slides for they compliment the understanding of the strategy proposed later on in the presentation). Here, they focus on societal movements, most specifically, the YOLO movement. Then they present the overarching strategical idea of making LiLo from the "posterchild of YOLO phenomenon" into the "ALTERNATIVE to YOLO". LOL!!!!! Why is this slide deck turning so serious?!?! At this point, I'm half gaffaughing (like snort-laughing) and pressing next slide button furiously.

The creators continue on to present their various tactics, detailed processes, and even KPI's. W3rd. Okay, so that's enough rambling.

I thought this was mildly entertaining enough to post. Hope y'all have a good day and I'm now going to brew coffee for mom (#EverydayActivities, #ISpendTooMuchTimeAtHome, #AmIWastingMyYouth, #Loser). Time to play Loser by Beck as coffee brewing background music. :'(


>> Check out the full LiLo "case study" here: A Digital Strategy for Lindsay Lohan

Andy Warhol & Textbook Mag & Art shit viewpoint.

Andy Warhol once said, "An artist is somebody who produces things that people don't need to have."
And he is correct; and he could not have been more correct! Look at this video.



I have a well-known hate-love relationship with Andy Warhol, because of his brilliance in selling-out his art, his friends, his fake personality, and then America. I hate him for selling everything and commercializing emotional relationships, yet I love him because it is -- as we all know -- damn hard to sell-out like Warhol did. To sell out and cheapskate his way into the high society and then to become a legend of the times?! Whoa, babe, you gotta chill out. Speaking of this tone on art & the art business....

I meant to blog about this way earlier.

I went to the launch of Textbook Magazine at Gesamtkunstwerk on April 24th. I even dragged along my girlfriend who still had to study for her finals (I think she came because yeah, she's interested, but more because I had asked her and she probably knows that I do not have too many friends to socialize with these days*). This event's highlight, the launch of Textbook Mag, which is quite endearing as it focuses on entrepreneurial minds of Vancouver and taking ownership of the print material, was overshadowed by the awful event place; alas, when the event venue is announcing its greatness and to out-show the highlight, then the energy of the people and the mingling gets all offset. At the end of the dya, it was just so damn cliche... and I was suffocating a bit. So I left quite early (apologizing to my friend for being a terrible accompaniment for the night). I was there about an hour or a little over an hour for the speeches and the high-times of the party (big congratulations to the Textbook crew!).

* I am not a loner. It's just people have left Vancouver and I had found the perfect time to return to Vancouver. I don't know if this is a smart retort to my ordeal or a pronounced denial. 

 Source: Vancouver Vantage Twitter

Source: Socialettes Twitter

The venue, then, Gesamtkunstwerk... What is wrong with this place? Well, I felt as if this venue is a tool to brainwash all the innocent folks of Vancouver on upcoming city planning and the plan's ridiculous highrises that are only of the architect's self-pleasure on accomplishment. These buildings are supposed to leverage the potential of beautiful Vancouver and enhance Vancouver as a world-class city that appeals to the young people with disposable income. As if these new buildings that boast impressive facades will actually facilitate to the standard of living for a city as a whole--hell, the city's in on building a goddamn ghetto to "improve sustainable housing" and "provide a solution on the drug use." Right. I bet that some suites inside these goddamn buildings are going to be so UN-LIVABLE (meaning super impractical), but the brainwashed buyers & tenants would think they are the new it-suite. Whewf. I finally ranted it out into the public world wide web space. Suck it.

Source: Derek Gaw's Twitter

There was essentially nothing super wrong with the event, except that I have strong, subjective viewpoints on "art" and "culture" and "business." These emotions and ideas of mine that I cannot seem to eloquently put into words for you, but they're along the lines of conflicting sentiments that I have with Andy Warhol. Either way, what I have utterly attempted to convey here is that

• An event as important as a launch needs to be held at a venue which will amplify the product's worth.
• I hate modern marketing fusing art and culture and beautiful cities. 
• But I love the fact I can do point made above, because I work in marketing. 
• Subsequently, I hate that I am giving it free press by ranting about it online. 
• But I love the fact that it had enough potential for me to rant about it online....

And please, can we have less conventional artsy-culture-I-care-white-walls-wine-ahamagawd-I-am-a-professional-hipster events in Vancouver? I don't want to choke on my wine while gulping it down like a no-class-mufucka when I should be networking.

I sound like an angsty teen, eh? Oops.


>> Read more about fancy Gesamtkunstwerk's brainwashing HERE. 
>> Because installing a CHANDELIER under a bridge where SOCIAL HOUSING exists is so COOL AND BEFITTING. Read more about this fancy get-up Gesamtkusntwerk's behind HERE. 
>> How to pronounce this German mouthful? Get in with it HERE. 


On the other hand, if you can grab a copy of Textbook Mag, it's a great great great mag. Loved two articles in it--like LOVE. And make sure to read it in order, as I find the order was impeccably executed. The mag houses a mish-mesh of articles and topics and for them to have an effortless flow from top-down demands acclamation.  

 Too many words? My Tumblr has none. 

 Get more personal on IG@rachelchungg. 

Marketing-related Tidbits

I don't even know if it is because of time and history; I obviously have not yet lived long enough to make any assumptions in regards to life. But through my brief 23 years of living on Earth, I feel like there is a general trend that life does get unnecessarily complicated over the years, months, weeks, days, hours, minutes, and yes, even seconds (e.g. think of the split second before & after an opening of a devastating e-mail).

The worst case scenario on genuinely unnecessary-made-necessary element in everyone's daily lives (unless you are senile) is social media. It has evolved into the mass-time-consuming act of critical marketing, basically even creating multiple industries from scratch. I mean, I'm even directing and investing a whole chunk of my career within it. I do not disregard social media's powers and its importance on anything marketing (social media's powers even gets super personal -- think personal branding!), but I can't help but cringe with half-shame-half-pride when one of my publishing-enthusiast-cum-authenticity-driven fellows say phrases like "It's a joke," and "I mean you don't really write... do you?" I guess we don't. We talk. We really don't write. We really do talk. We talk in social media talk on social media so that we sound like we are an actual "personality." We want to be everyone's friend -- if not BFF. And fuck, man, it's fucking hard to be everyone's BFF in your multiple target audiences.

And here is a simple tip to the ones who do it in an infographic! It's just beautiful!!!
And also, this infographic may enlighten those somewhat unaware of the difficulties of small yet decisive social media marketing.

Here is the link to FULL ARTICLE: The Blogging Food Groups: A Well-Balanced Diet of Content
And here is a short preview screencap... Enjoy! :)

An additional tidbit is about The Talks and its support by Rolex... Has The Talks always been supported by Rolex?! And since when? Why do brands butt into almost everything that's great? If really The Talks was launched by Rolex as a brand project, that's pretty cool, I guess. Pretty brilliant, more like. If anybody has any answers to this, shoot me a comment/email? Thanks.

For EYE-CAPTIVATING Visuals, Click Me Now. 

Ciao, fellas.

Bits of Burberry

BoF: Are millennials the customers of the future?

AA: It’s a great question. Eight years ago we targeted the millennial consumer, because that was the white space we needed to play in because our peers didn’t. We knew that was the customer coming out of these high-growth emerging markets.

There are going to be seven billion smartphones in everybody’s hands in the next five years. Now, everybody is a digital customer, so doing things digitally is no longer a niche [play]. Doing things digitally is how the entire world communicates.

That’s our language today. Digital is not an afterthought. Our design teams design for a landing page and the landing page dictates what the store windows will look like, not the other way round. In creative media, they’re shooting for digital, then we are turning it back to physical.

I talk to these outdoor companies and we get some amazing deals. They’ve invested in thousands of digital screens but everybody is still giving them still images. It drives them crazy.

Great companies need to move as fast as the consumers are moving. Look at Samsung. Look at Apple. Look at what is happening in this whole world. The brand has to look cool on every device.

BoF: How are smartphones driving your strategy?

AA: None of us go anywhere without them and organisations have to keep evolving. Sometimes what [investors] don’t like is the expense structure. Look at the number of new departments that we have had to create in the last three years alone. You can farm a lot of it out, but you’re going to pay three times the amount, or it’s going to take you three times longer.

So, if we all agree none of us are getting rid of [mobile] and it’s only going to get better and better, how do I make sure there is a team in house that can take every bit of our content and make sure it’s perfect and relevant and for where mobile is going. There are companies that still do everything for print. We were doing everything for desktop, but now let’s do everything for mobile and then take it back to desktop.

BoF: Is that is what’s happening now?

AA: That’s what is happening right now. We have a huge team, we have a mobile director, we have a mobile team in the creative department, a whole mobile team in the tech department, because we know this is where it’s going.

All you have to do is look at your own behavior and how you want to shop. How many times do you go on Google? So what’s our Google strategy? What’s our YouTube strategy? What’s our Facebook strategy? Wherever the consumer is going, we have to have a strategy, for every consumer across every one of those devices, platforms and channels.


FULL READ: http://www.businessoffashion.com/2013/09/burberry-angela-ahrendts.html

MARKETING BLOG POST

Continuing on from my previous post on locational based social media.

Locational based social media's HUGE PRO is the boost it gives to local businesses. For them, this is PURELY FREE MARKETING. The public traffic that goes in and out of local businesses exposes them through social media. For example this would be a tweet: Enjoying the perfect coffee (@ _________ CAFE). And their followers would read this and would now be knowledgeable about the cafe but also would be inclined to pay a visit.



So how should local businesses use this and encourage more action through social media ? Give the public incentives !! Give prizes for the check-ins or for busier venues, mayorship deals !!!! HOW FUN IS THAT !? I'm so in. You should be, too. Everyone loves promotions ! And even more love when it's a game through social media. ;)

More on this topic: 7 Tips on Using Location-Based Social Media to Boost Business

MARKETING BLOG POST

ON LOCATIONAL-BASED SOCIAL MEDIA

SAY WHHHAAAAT ??
- Foursquare, Gowalla, Whrrl, and Facebook Places.

Are you in for it ? Or are you not ?
Personally, I love it. It's fun. I used to be the mayor of Irving K. Barber Library on Foursquare !!!!!!!!! SO COOL, RIGHT !? Okay, I admit it, I'm a social media mania freak dork geek. Furthermore, I love Irving. But note the "USED TO BE" ..I only had a number of days to be in full mayorship glory until my mother flipped out about this locational check-in thing: "PEOPLE WILL STALK YOU. YOU SO FRAGILE ASIAN GIRL. THEY'LL KNOW WHEN WE'RE OUT OF THE HOUSE AND COME TO ROB US. AND ALL BECAUSE YOU DO THIS STUPID ONLINE CHECK-IN THING." Man, she lost it. I couldn't talk back at all.

This obviously is a huge generation gap. My mother's generation can't handle all the "lack of privacy," which for us is now the norm. Interesting.

This also is an aspect Foursquare users have already embraced. For most of the users on it, they don't really care about the privacy. They are in it for the fun of it - the mayorship, the fancy badges, and even local business promotions (COMING UP IN LATER POSTS). They are using it to spam-tweet to their friends and followers where they are every second of the day. Hehe. They do understand that it may be TOO MUCH INFORMATION, but deal with it.
We know it.
We still use it.
Gawwwwd.
I want those "explorer" badges and what not !!

PLEASE LET ME GO BACK TO FOURSQUARE, MAMA CHUNG !!!!!!!

MARKETING BLOG POST

A few days ago, Digital Society published an Online Service Security Report Card. Not surprisingly, but still with a little bit of a shock-value, the big two social networking sites, Facebook and Twitter scored the big F.

So what is this grade for ? It's what these sites got regarding their level of protection of the users' private information !!! AIYAAAAA !!!

It's not a huge surprise since both the sites were under some heat from third-party Firefox add-on, "FireSheep". In September, Twitter also went through a highjacking worm implanted by a Japanese developer named Masato Kinugawa. This is another absurd story that you can check out on your own IF YOU WANT CLICK ME IF YOU WANT.

So check out the report card below and make note of the secure ones and the not-so secure sites..... Gmail users, aren't you just oh-so-pleased looking at this chart !? SMUG SMILES ALL AROUND.


Some terminology you might want to familiarize yourself to !
Partial Sidejacking: Attacker can get authenticated cookies. Limited access.
Full Sidejacking: Attacker can get everything except username + password. For example, everything regarding your account on Facebook. However, cannot change password, for in order to acquire a new password, the attacker would need the old password.
Full Hijacking: Attacker can gain access to everything, including username + password.

Source: Digital Society, Motive8Media

MARKETING BLOG POST

Over the span of today, I visited many blogs - as usual. I visited blogs that were made via Tubmlr, Worpress, Freshnet, and of course, Blogger. I criticized each blog and I judged them using my Korean ajumma (middle-aged women) mindset. Then I came back to mine and scrolled down. My blog was just like theirs. Somewhat. Meh. In a way.... Of course, it has loads of room to improve and also some pluses, too. But then I came to this thought.... Why did I even start my blog on Blogger !??!?!!???

In fact, Wordpress blogs are the most worthiest of them all. There are tons of free layouts for Wordpress, clean ones so that your posts will be displayed in the clearest form possible. Furthermore, a lot of intellectual blogs are based off Wordpress, so if you have a Wordpress blog.. It sort of positions itself into that category of INTELLECTUAL AND WORTHWHILE TO READ blogs. I MEAN I SHOULD'VE DONE THAT !!! But no, my image-based fashion and music blog doesn't fit into that AT ALL. Can you imagine all my pictures being only aroud 400 pixels wide ?!!???!?! AHHH !! LORD, SAVE US ALL !

Tumblr is very visual. And technical !! I don't have the ability to write javascript and make my Tumblr page a ONE-OF-A-KIND. It's too difficult.... Like Comm 295 studying, if I might add. Hehe. Plus, I believe the majority of Tumblr users' age is from around 12 to 14. Hmmm, a little young demographic for me. No wonder why you find A TON of LINDSEY LOHAN, TAYLOR MOMSEN, and other EMO-ish/HIPSTER-ish visuals on Tumblr.

Freshnet !! SO BOLD ! SUCH A HUGE BANDWIDTH !! GREAT PLACE TO START A BLOG !! There are easy to use advertisement gadgets, image uploads, video uploads, and layouts !! The big problem ? It's based in Sweden. AHHAHAHAHHAA. There's sort of a HUGE LANGUAGE barrier since I can't really read/write/understand Swedish. But if you're in Sweden, go for Freshnet.

So we come back to Blogger. The almighty and faithful Blogger. The super user-friendly and sort of outdated Blogger. The friend for the technically challenged, the n00bs, the classic pioneers of blogging, and personable, everyday bloggers. It's got a very limited selection of templates that you can choose from to launch yourself. But they are all easy to tweak and to make them into your own. IT'S EVEN GOT THE WORD "BLOG" in its name: BLOGger !! ! !!! !! And another huge factor that made ME choose Blogger ?? Well, most of the blogs that I followed were from Blogger. The big big bloggers who didn't make their own url yet were on Blogger. That's how you define powerhouse.

Furthermore, Blogger is a part of Google. And if you don't think Google is great and reliable, your judgment may be flawed. Also read this article regarding Google by my classmate: CLICK HERE TO READ A BRIEF THING ABOUT GOOGLE'S GREATNESS YAY YAY YAY !!

MARKETING BLOG POST

Meet Queenie Chen, a HK-based and now international beauty vlogger on YouTube through the alias: BEAUTYQQ !

In my opinion, she's one amazing woman. She's not the youngest but she sure does act young and loves to enjoy her life !! She's practical and beautiful. Just what women want to see when you watch a tutorial !! Below is a direct copy and paste of what she wrote for her bio on YouTube:

About Me:
I'm a flight attendant who loves traveling and experiencing life so much that I decided to be on vacation indefinitely.I'm also a writer + Beauty Columnist+ Cooking show host + jewelry designer+ happy artist...
I'm crazy about art, design,beauty, food, fashion, photography, yoga, music,adventure, blogging, media, anything that screams fun, I'm there.
I hope to share a bit of my crazy, neurotic life with all you. So...put on your seatbelt, and get ready for take off!!!

AIN'T SHE JUST ADORABLE !??! She's so genuine ! This is how you build a personal brand, folks. Oh, and she's OBSESSED with social media; she has multiple blogs, multiple YouTube accounts, Twitter, and some more Hong Kong stuff !!
Maybe even a few months ago, if one was super into social media and online accounts, people would've labelled you strange or even narcissistic/self-absorbed. But now it's a different story. It's a MUST if you want to build your own brand. It's a great skill to improve on and in marketing.. It's all about YOU and how YOU approach others and other things, and NETWORKING. Let's get you clicking... first move: MAKE A TWITTER ACCOUNT !

Here is her recent video post regarding.. HALLOWEEN !! WOO !!
And visit her YouTube channel for more HERE !!

MARKETING BLOG POST

LOOK WHAT I GOT YESTERDAY WHEN I WENT TO DOWNTOWN ! PANTENE FTW !!
In my opinion, free samples are A SUPER GREAT WAY to market a product. I <3 free things.


And here's a song for you: I Do by Nastyona
It's one of the most beautiful songs I've heard recently. I keep it on repeat.
The band and the girl's voice is so haunting. It's exactly what I need in my life. I don't really have a haunting side to me or my life.

Therefore.. I downloaded Salem, the witch house genre band, to get really into the occultness. DUDE. That stuff.. It's in another dimension. Hmmmmm. That's another music rant. I shall pose this question though.. Is this witch house movement real and will stay, or will it die out as another fad ?? Ponder. Ponder. Ponder.

MARKETING BLOG POST

This past summer has been a handful of blockbusters as usual. But the following two extremely successful movies had truly different marketing approaches. Despicable Me and Inception both swept the box office during their opening week, respectfully, $56 million USD and $63 million USD. The two opened within a week of each other, Inception opening a week later on around 300 more screens. However the hype each had before the opening was TOTALLY DIFFERENT !!

Despicable Me had launched SIX TRAILERS !! And had started with shorter trailers even more than a year before the opening week !!!!! The kids were reciting the key dialogues from the trailers WAYYYY before the movie had even opened !! On the other hand, Inception had only launched ONE trailer very near the opening date. There was no interactive movie website nor a lot of posters.. In fact, it was a pure genius work of WORD OF MOUTH marketing !!!! With its full cast including the Leo Di Caprio and a whopping trailer showcasing the hotness, ahem, of Joseph Gordon-Levitt and the serious money involved with director, Christopher Nolan.

Well that's it for the marketing spiel. I'll embed all the trailers for kicks. Watch them when you are bored from studying damned managerial accounting.