TokyoInspi14Summer

You know what the problem is with liking dressing like a freak? It's really weird when you are outside your confined yet comfortable place called home. Also, it's really about how similar your friends' styles are; they could be accepting of all your wilderness, but they may still find your outfit super odd so that they won't stop talking about it. Bummer.

So this is why I need a crew who dresses very similar to me when I like to hit the extremes, and such lack of fundamental wardrobe friends is the reason why I haven't been venturing my outfits lately. You can catch me walking, looking like the same old girl in Vancouver (sort of, but yeah). My wardrobe is truly boring and the fact that I don't like wearing 90% of the pieces put me into automatic misery. Boo hoo. Then what do sad people in reality do? Go on the I*N*T*E*R*N*E*T for swag-satisfaction. My kind of freak show wardrobe still has to be somewhat wearable... so let me return to my long time passion of Japanese street style: summer 2014 update of the Tokyo streets.


1. PRINTS. Imagine the ennui of a world without prints nor texture. Why do I forget that such elaborate prints and texture do exist in the world and that they exist to CLAUSTROPHOBICALLY-MAGICALLY-CLASH with each other?! Below are two examples of how prints should be worn with other prints and colours even if they look like unicorn-puke. That's the whole look anyways. And lace can be worn with oversized sneakers. No problem-o. *also shout out to odd future! hehe.

2. True friends will not give a shit about how the fact that you are wearing high waisted undies with low-riding jeans. They will think you are hot for showing your midriff (think 2004), will love your greasy hair in need of a dye job, and will pose beside you for photos with absolute no shame. Okay, let's be serious... The stuff we need to grab from these three outfits are: a) beads in a bob; b) pom pom earrings; c) tiny braids (like cornrows but not); and d) choker necklaces. #WINATLYF

3. Couple looks. Tricky concept since it has to be done with the right balance of chicness to portray your love for each other but also individual identities. When done right, couple looks are really awesome!!! Unsure why North America has not yet enveloped this concept, as they can be super fun when both are stylish! I'm personally not digging their lettered tees, but them pants! The guy has fun star-print, totally 90's Asian hip hop baggy jeans on while the girl goes for a more feminine touch with her pinata-like white bootlegs! Sew kewl. I can't handle. That's a damn good summer couple look.

4. Tone it down now! Any piece that is white screams summer, and just lay it down low with primary colour blocking. Spin it with style with a trendy-coloured beret and make sure you have sunnies that are large enough to cover half your face.

Hope this post will get you to play around with them old, funky pieces that are bagged into a "maybe donation" pile in your closet.

It's summertime! People are expected to lose their minds a little bit, so let's put our "normal" sensibilities away.

* All street snaps from DropTokyo

For more inspirations and messy thoughts depicted in visual mannerisms...

i am purpose is also on tumblr.

Fucking Awesome, the brand.

Here is the origin of using the word, "fucking," the right way for a brand.

vs. 

Korean street brand Leata's "FUCKING SUMMER" hit it big in 2013... I never understood the appeal...

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Fucking Awesome is so unknown (ish) yet so famous for being unknown (ish) that they have FAKE MERCHANDISE selling on the internet. How did they do it?

1. Jason Dill is one of the two founders and he loves pissing people off and doing lots of drugs while being super good at skating.
2. The brand's been around for so long that bursts of notoriety happened over spans of time so that Fucking Awesome was forgotten (ish) and then remembered again (ish). If this is hard to understand, then think direct opposite of what Kim & Kanye does--constant spamming.
3. The Jason Dill follower base connects to the skate world follower base connects to streetstyle brands connects to it's about time that Fucking Awesome hit the main limelight. But then again, FA isn't supposed to be a street style brand:

Wouldn't you define FA as streetwear, though? 
No, I think of it as an idea company. I only make something when I feel like it's right, or if I have the right materials. I don't use the internet. I find everything I put out by hand and sometimes I don't find enough material, or I make stuff and then I just don't like it. Also, Fucking Awesome isn't seasonal. It's just there when it's there and I don't make much of it. I constantly shoot myself in the foot from a business standpoint actually because I make it for sale but at the same time I don't want you to have it. It's a bit of a personality disorder company.  

Direct quote source: Vice interview 

4. Nobody at FA actually gives a fuck. The following are few examples...

• They printed t-shirts with dictators on em: 

• They exploited John Nozum by having their website just be... uhh him playing the piano. This was apparently super cool and okay to do so because when they found the video of Nozum playing the piano on YouTube, only 5 people had seen it. It's a nice idea until you realize that maybe Nozum is crazy (check out his website and see what kind of a strange world this guy lives in!!) and maybe FA just wanted to fuck around with crazy shit. 
• They didn't really have an online store that sold stuff until recently. They seriously only had Nozum playing that piano: 

5. Selfish people create self-serving products that the selfish society likes to engulf. This last point is thoroughly subjective. What I mean by selfish here is the "no-fuck-giving" attitude; FA doesn't give a shit what is being said about them or the "impact" of their designs and acts. What is really interesting is that the consumers like these FA products and they buy them enough for them to sell out! Note the "BACK ORDERED" status of the "Coke Dad" and "Chloe" decks. FA is the perfect getaway from the trendy and branded streetwear culture we have going on at the moment.

I sound like I hate them, but that is not so. I find their identity intriguing and easy to ill-talk on. If I didn't like this brand, I'd have more of a hateful tone... I mean how can you hate a brand that has done nothing in terms of promotions and marketing to become one of the most coveted branded items ever?! Dill, though he is still a little too throttle-y for my liking, seems to always supply the world with entertaining and visually satisfactory designs and products. FA has done good collaborations with larger skate brands (Vans, Etnies) and are true punks in the industry that they belong in. Their shirts are priced around 30 bucks US and sweaters around 60; they can't get any cheaper than that! Now go to other street brands sites and see what they charge for a goddamn tee, pfft, A LOT. And I'm sure you'd rather get your hands on these shirts that are only printed in small numbers and doesn't have the logo screaming everywhere. Plus, Chloe Sevigny's adolescent face is involved. So yeah, FA is fucking awesome. 

Can somebody tell me HOW this page garnered almost 900 likes without doing anything with it? 

Hi Chloooooeeeeee, rrrrruvvvvv yewwwwwwww

If you're keen on knowing more about the brand.. watch the following video interview! Dill will now start to uncontrollably stammer yet make complete sense of what Fucking Awesome is all about.

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See ya later!

@rachelchungg

Men in Skirts

Tell me what you think. I find them delicious. What is wrong with men in long skirts? Why can't straight men wear long skirts?? I'm actually unsure about the tulle skirt though.. That is a lot of. BALLS.

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Tweet @rachelchungg

OBEY x Keith Haring

OBEY x Keith Haring -- Available at Urban Outfitters.

OBEY x Keith Haring from Urban Outfitters on Vimeo.

I want to go into menswear.

@rachelchungg

Blonde Obsession

This has been the mobile life + blonde obsession ft. MK coming out of a destressing (!?) shopping spree from Barneys New York and YOUNG !!!!!!!! DEVON AOKI !! Also a Japanese street style gurrrrrrl. Lovin' the yarn-ish jacket.

When the roots grow out to be disgusting... I'm thinking of going ice blue in the front. Check out Narciso Rodriguez's Spring Summer 2012 show for beauty insights !!! Can't get more obsessed >< !!!!!!!!

To finish off, this is an attempt at Rachel the Realist with the lovely International Business Conference exec team !! Check out our conference: #EMERGINGECONOMIES

Sources: OlsensAnonymous, DropSnap, Vogue UK

$$$$ I NEED CASH $$$$ FOR THESE $$$$

FOUND A NEW SITE..... WWW.FAKETOKYO.COM
I WENT GAGA ON AN ONLINE SHOP WHERE LANGUAGE (AND CURRENCY WAS TOTALLY A BARRIER).
WWW.FAKETOKYO.COM

---------remember that I have a huge soft spot for hideous things.....

This ain't too hideous. It's actually really nice. Especially the super cropped back !! AND GUESS WHAT !? It's unisex, too !!!!!!!!! *__*v

I don't know if I like his hair more than his skirt, or the actual jacket, or.. Yeah you get my gist. THIS IS SO EPIC MY EYES ARE HAVING A FIT. You know what also gives you a fit !? TRY CHANGING THESE PRICES to a currency you understand. You'd be falling off your chair by now. Chiching, bye-bye ~

Yes, I just can't get enough of the Olsen twins. They provide me with the thrill of unaffordablehandbags, affordable (so tempting) shades, and the cheap (OMG HOW AND WHY DO I NOT HAVE A TEE ALREADY !??!) StyleMint shirts. Here is the selection of shades from their luxury line, The Row, that I like from Net-A-Porter: (probably forever)

* M A I S O N M A R T I N M A R G I E L A *

.SWAG DOESN'T COME CHEAP.
.SWAG DOESN'T COME CHEAP.
.SWAG DOESN'T COME CHEAP.
.SWAG DOESN'T COME CHEAP.
.SWAG DOESN'T COME CHEAP.


So please shop now and max out your credit card at the following e-business sites:
WWW.FAKETOKYO.COM
WWW.SSENSE.COM
WWW.NET-A-PORTER.COM

And because I'm on a picture uploading roll, here are two girls you can analyze. Their ensembles are so much fun and edgy while playing on the high fashion (ish) grounds. Those Prada shoes.... to KILL SOMEONE for. Droooooooooooooooooool-