This past summer has been a handful of blockbusters as usual. But the following two extremely successful movies had truly different marketing approaches. Despicable Me and Inception both swept the box office during their opening week, respectfully, $56 million USD and $63 million USD. The two opened within a week of each other, Inception opening a week later on around 300 more screens. However the hype each had before the opening was TOTALLY DIFFERENT !!
Despicable Me had launched SIX TRAILERS !! And had started with shorter trailers even more than a year before the opening week !!!!! The kids were reciting the key dialogues from the trailers WAYYYY before the movie had even opened !! On the other hand, Inception had only launched ONE trailer very near the opening date. There was no interactive movie website nor a lot of posters.. In fact, it was a pure genius work of WORD OF MOUTH marketing !!!! With its full cast including the Leo Di Caprio and a whopping trailer showcasing the hotness, ahem, of Joseph Gordon-Levitt and the serious money involved with director, Christopher Nolan.
Well that's it for the marketing spiel. I'll embed all the trailers for kicks. Watch them when you are bored from studying damned managerial accounting.
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