Source: lindsaylohan.com
I mean, if you know me, you know that I still do love Lindsay Lohan. She will forever be in my heart for her work in The Parent Trap, Freaky Friday, and of course, Mean Girls. I blame at least half of her train-wreck-ness to her awful parents; the mom, her "manager" partied side-by-side with her for most of Lindsay's binge days! Her dad is infamous for his abusive lifestyle and low ways of blackmailing Lindsay for her money. I still believe in her... And I will be supporting her when she makes a real comeback (like, please, no more reality TV...). And this is why this presentation I found on SlideShare is just so damn touching--and quite hilarious.
This brilliant and laughable digital strategy proposal written by Kristian Henschel and Julian Cole, starts off with "From Disney Princess to nightclub brawling, playboy revealing, celebrity train-wreck, Welcome to Brand Lindsay Lohan." It's just like a real presentation. They are re-branding Lindsay Lohan. The flow goes from....
b) Goal:
...Then straight to the Strategy Insight (secondary research worth putting into slides for they compliment the understanding of the strategy proposed later on in the presentation). Here, they focus on societal movements, most specifically, the YOLO movement. Then they present the overarching strategical idea of making LiLo from the "posterchild of YOLO phenomenon" into the "ALTERNATIVE to YOLO". LOL!!!!! Why is this slide deck turning so serious?!?! At this point, I'm half gaffaughing (like snort-laughing) and pressing next slide button furiously.
The creators continue on to present their various tactics, detailed processes, and even KPI's. W3rd. Okay, so that's enough rambling.
I thought this was mildly entertaining enough to post. Hope y'all have a good day and I'm now going to brew coffee for mom (#EverydayActivities, #ISpendTooMuchTimeAtHome, #AmIWastingMyYouth, #Loser). Time to play Loser by Beck as coffee brewing background music. :'(
>> Check out the full LiLo "case study" here: A Digital Strategy for Lindsay Lohan
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